Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The survey found that digital-first organisations are 52% more likely than the rest to see customer experience as a key differentiator – which can be interpreted as a reflection of their digital maturity.

Do you know what the world biggest seller of advertising would quite like to do? Yep, sit inside your browser and filter out any ads it believes will fail to give you a good experience.

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. They include a headline with a copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

When you feel overwhelmed at work, you lose confidence and may become irritable or withdrawn. This can make you less productive and less effective in your job, and make the work seem less rewarding.

Research the company structure, history and mission. Learn about what the company sells, the clients they target and how they compete in their industry. Find out what motivates management and employees.