Cost per Acquisition takes into account the number of clicks on your Ad you need before someone converts. Which means a good conversion rate means low CPA.

Google has designed Adwords Ad policies for people to have a good experience who are viewing their ads. All ads have to go though an approval phase to make sure the Ads are safe and appropriate.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The survey found that digital-first organisations are 52% more likely than the rest to see customer experience as a key differentiator – which can be interpreted as a reflection of their digital maturity.

Do you know what the world biggest seller of advertising would quite like to do? Yep, sit inside your browser and filter out any ads it believes will fail to give you a good experience.

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. They include a headline with a copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.