The basic purpose of advertising is to promote a business or a brand to the target audience, as well as to promote products, services or features. However, the ultimate goal for every marketer is to attract and convert as many people as possible.

Google AdWords provides many tools to help us for optimizing, planning, preview and history changes etc. in our AdWords account. Here are some of Google AdWords Tools.

Cost per Acquisition takes into account the number of clicks on your Ad you need before someone converts. Which means a good conversion rate means low CPA.

Google has designed Adwords Ad policies for people to have a good experience who are viewing their ads. All ads have to go though an approval phase to make sure the Ads are safe and appropriate.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The survey found that digital-first organisations are 52% more likely than the rest to see customer experience as a key differentiator – which can be interpreted as a reflection of their digital maturity.