Local Search Engine Optimization is similar to general SEO. This process helps you in increasing your visibility on any website or web page’s search results.
It helps your brand to be more reachable and visible on local google search results and is often referred to as organic, natural or earned results.Any business or brand which has physical existence or serves within a geographical boundary can have many benefits of local search engine optimization
It simply means that all businesses with brick-and-mortar locations will have more organic leads when nearby customers search for related products and their business will become more evident than before.
Why local SEO?
When you search for any specific product or service you want it to be in your immediate area. It is obvious that if you want to have a pizza you won't place an order in another city or country and you will want the search results within your geographical area.
After observing trillions of searches everyday Google figured out that many visitors want the search engine result page (SERP) to show results of nearby areas which is why Google’s algorithm of local search includes a proximity factor which means Google takes your location when you search for a local keyword and you don't need to put “city name” or “near me” in the search bar.
The set of results on the search engine result page will keep varying according to your area and this is what makes it very useful.
The local SEO has been in practice for many years but it was limited to desktop computers lately with the recent growth in mobile usage and internet access the local search engine has exploded. So any business offering local products and services that any visitor is seeking will become beneficial for them.
How does it work?
There are many contributing factors that play a crucial role in the working of local SEO. You can start by studying Moz posts about local search ranking factors survey which is a marketing analytics company.
It gives you a helpful insight for increasing your local search visibility. It will make you understand why is it important to build local landing pages especially if you have multiple locations for your business.
Additionally, you need to learn about factors based on location like listing your brand in Google my business, local citations, signal reviews, and local audience which influence your local SEO rankings.
All these factors will improvise your understanding regarding SEO basics, google rankings and how it affects your visibility. Also, you need to focus on signals as it will optimize the digital footprint of your site in a local-oriented search system.
This will consequently increase your visibility on all local search engine result pages which will later lead to the generation of more potential leads and organic customers in your local area.
It will make your business grow in your physical region and more customers will be able to reach you that way.
All the above-mentioned details are the basics you must know about local SEO if you are running any business which has its physical existence.
These are many small factors which help in growing your business and making it as effective as possible. Be mindful of all these details and take your business to new heights.