A landing page is a website page that enables you to capture information from people who are visiting your website. Too many companies send social media or other online advertising traffic to their home page.

There are a lot of websites that focus solely on increasing the number of visitors that the website has. Most of them also have minor problems on their sites that if solved can have a huge effect on the websites conversion rate.

By promoting the message on a big screen in a stadium during a sporting event or a tradeshow, you ensure people will see it.

The basic purpose of advertising is to promote a business or a brand to the target audience, as well as to promote products, services or features. However, the ultimate goal for every marketer is to attract and convert as many people as possible.

Google AdWords provides many tools to help us for optimizing, planning, preview and history changes etc. in our AdWords account. Here are some of Google AdWords Tools.

Cost per Acquisition takes into account the number of clicks on your Ad you need before someone converts. Which means a good conversion rate means low CPA.