Google's search operators are like secret cheat codes that help you get more relevant search results. You enter a search in Google's search bar, but the search operator adds a bit of text that translates to an abbreviation for a particular step in that search.
This article is a summarized list of Google search operators that can assist you in increasing your search productivity and efficiency.
For example: When measuring the amount of content dedicated to a particular topic, you can exclude 90% of the unfocused content. This is an advanced search operator that conveys to Google about what you are looking for. Suppose that you're searching for SEO content. Therefore, this term should appear in the title of each proposal.
With just one advanced operator one can go from 4,690 million results:
To much more specific 65 million results.
And this is just a minor fragment of Google's search operator capabilities.
You may also be interested in advanced keyword research. Get the same hyper-focus that you get with the search operator with a keyword search.
Google Search Operators:
In this segment of the industry, you most probably might know how to use Google. Let's start with the advanced operators. These operators help you navigate to a particular website or refine your search in ways that most normal people don't know about.
Remember this tip for all searches: Do not put a space between the symbol or word and the search term/keyword.
1- Site: Operator
This operator limits your search to a single/specific website.
For example: if we use this operator for our website, we can see that roughly 254 results appear.
2- Source: Operator
This is the sibling operator of the site. It allows in choosing a particular source in Google News.
(This is useful if you need to cite a particular news source while writing a news article.)
- Get news articles on trusted websites.
- Find quotes and a bit of information to liven up your content.
3- Intext: Operator
Intext tells Google that you want to get the results where the text appears in the body of the page. (If the text appears in the title but not in the body, it won't be returned as a result. It works exactly like normal Google results, so it's not very versatile.)
We have kept it in this list to have a comparison with this next operator ‘Allintext.’
Example - intext:laptops
4- Allintext: Operator
As the name is suggesting, you can probably make an assumption about this operator.
This operator basically finds entire phrases in the page text. Essentially works like using " " quotes on individual words.
5- Intitle: Operator
This operator let Google know that user only requires results that include the search term (keywords) in their page title. Just insert a keyword following the operator & let it's magic work.
This is used to –
- Check competitiveness of keywords.
- Analyze backlink opportunities.
Example – intitle:best digital marketing company
6- Allintitle: Operator
Similar to intitle, but ensures that every word in the query is included in the title Meta tag of every result. If you sell Keyboards on your e-commerce site, you can use this operator to search for other websites that have ‘Keyboards’ in their title. This is a smooth way to identify your direct competitors.
7- Inurl: Operator
You must have had a URL on the tip of your tongue. And there must also have been a need to find pages that are specific about a particular topic.
The inurl: operator can be used in both situations. If you specify a keyword, inurl: will give the results comprising of that keyword somewhere in the URL.
This often significantly reduces search volume and helps you find potential direct competitors.
8- Allinurl: Operator
This is rather more useful than the previous one. This operator displays entire phrases in URLs. This operator can also be used to pull out unwanted results for popular topics.