Digital tools and trends drastically changed the way B2B companies sold to their customers. Digitization introduced new customer touchpoints, the need for mobile strategies, and more customer-centric organization structures. Buyer behaviours shifted, as did the way B2Bs had to market.

In this post, we will explore why CX is spearheading marketing transformation and why and how you should adapt your marketing strategy to the customer experience.

There will always be those that say that UX and marketing serve completely different purposes, are totally separate entities and represent stand alone disciplines.

User experience is defined as: “the overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use.”

A landing page is a website page that enables you to capture information from people who are visiting your website. Too many companies send social media or other online advertising traffic to their home page.

There are a lot of websites that focus solely on increasing the number of visitors that the website has. Most of them also have minor problems on their sites that if solved can have a huge effect on the websites conversion rate.