BERT improves search query understanding. Google’s BERT update improves how easily Google understands search queries. BERT analyzes search queries, not website pages. However, as Dawn said, on page SEO becomes more important in terms of using words in a unique ways.
Google needs content to rank your website or web pages. Google rank your content according to the true purpose it solves. A user should be able to find exactly what they are looking for when they use the Google search engine. Google is working on an algorithm that will be capable to find if people are able to find what exactly information they need on your link. If yes, your rankings will start improving and if no, your rankings will start diminishing.
Google has introduced numerous updates over the past few years that were designed to higher perceive the ideas at intervals the question and web site. This has resulted in a very shift within the importance of keyword usage.
SEO is a Search Engine Optimization which helps you to increase quantity of traffic on your website in a organic way. Being on top of SERPs SEO is very important. SEO is a practice on website to get rank on SERPs. In digital world, people prefer that things most which rank on first or second position of search engine result pages. SEO helps website to rank on first pages of google, whenever google crawl anyone website and find everything organically google increase your position and wants your website to prefer audience first. SEO helps you in increasing position on SERPs.
Whole world turn into digital world. Nowadays everything and everyone fully depend on social media. Without digital gadget and digital platform no one can survive. Apart from addiction towards digital things being digital is now a need to being survive. It save our time and help us in short period of time.
Have you heard a phrase that “Content is a king” every businesses whether small or big needs Quality contents for the better results and conversion. It gives long term result for your business. In Fact many digital marketers say without Quality Content You cannot makes conversion to the websites. It also gives long term benefits in SEO. Trying to Buy a branded new car but without knowing its features is not Good idea right? Likewise if you spend money for anything from penny to $100 you have to understand it first. And in this way content will definitely help you.