Social Media Marketing Services: A brief Introduction
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
- Establishing a social media presence on major platforms
- Creating shareable content and advertorials
- Cultivating customer feedback throughout the campaign through surveys and contests
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness. Social media website allow users to post articles, website links, photos, videos, reviews etc. to share with the world and interact with each other in turn building an online community that is powerful because it is driven by the people and built on trust and common interest.
Social Media Marketing is increasing becoming important tool that every business can use to advertise their business and; if implemented with traditional marketing help towards success and growth for your business.
Social media marketing can enable your business to grow and expand your customers list. In facebook they are known as fans, in twitter they are called followers. No matter what they are called, the more the better for your business.
One of the main benefits of social media marketing is the easiest to recognize: Social media is an excellent way to introduce people to a brand. Despite the Field of Dreams notion some business owners have that "if you build it, they will come," if people are unaware of a business or a website's existence, they can't shop there
Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results