Content Marketing: Backbone of all Digital Marketing Services
Content is KING and Context is QUEEN. No matter how well a website is designed with good aesthetics and structure if your content is not relevant and impressive, you cannot reach the hearts of the user.
Content plays a major role in any medium of advertising and exposure. Words have the power to unveil the true magic of beauty and essence of a concept. It is very necessary that a website carries a true message of its business through its design, structure and content.
Our team is flexible to create high ends technical documentation like developing user manuals, case studies, white papers, other official and confidential documents. We also have the flair to create promotional write-ups like e-mail, newsletters, press releases, articles, blogs and brochure content. Above all, our content is well written and suits your business needs and meet the optimization criteria for a better place in search engines results.
Each business is unique, and there is nobody size-fits-all methodology for powerful substance showcasing. An engaged substance system – equipped to your organization, aggressive circumstance, business condition and needs – turns into your way to building up validity, making clients and driving deals. Content showcasing's motivation is to pull in, connect with and obtain your intended interest group. In any case, that doesn't simply occur.Fruitful substance advertising starts with a substance system custom-made to your circumstance and necessities. We find out about you, your business, your opposition and your intended interest group, at that point make a far-reaching content guide to accomplish your objectives.
After auditing your current content and analyzing your SEO situation, your Google-certified Brandpoint content strategist will create a comprehensive content strategy and calendar document that recommends specific content tools, timing and actions for reaching your goals.
Most clients understand the importance of a sound content strategy, but they need details on what’s included. Here’s a snapshot of content strategy services Brandpoint provides.
We do all the up-front research needed to drive your content marketing. Initial research includes:
The words customers use to find you online
Target Audience: Buyer personas and demographics
Competitive Analysis: Content found, social activity, search ranking
A complete written strategy becomes your roadmap to content success
We recommend and outline the types of content that will work best as owned media to help achieve your content marketing goals. Options include website content (from category content to product content and more), blogging, social media content, articles, e-books, whitepapers, landing pages, visual content such as infographics, as well as other marketing content unique to you. Also provided:
Content Calendar: Including content themes and topics: