SEO strategy in 2020 could include optimizing for voice search, focusing on user intent, improving website speed and mobile-friendliness.
SEO for 2020: Upcoming SEO Trends
What many people misunderstand about Search Engine Optimization ( SEO ) is believing that it is all about using the right word keywords. However, many of the most ignored aspects depend on the term ‘Optimization’ and what it truly means for SEO. SEO is all about optimizing your content and your brand tricks in a way that it reaches more audience through the medium of Search Engines! It is in no way limited to keywords alone. The year 2020 is expected to bring with it a huge number of changes and innovations in the field of digital marketing. Thus, keeping yourself abreast of all the updates till now will only help you adjust better for the upcoming trends and updates. These are the top 9 major points to consider for SEO strategy in 2020!
The big question that arises here is ‘HOW’? How does one target the audience through search engines that have zillions of websites on them? How do you make your page on top of SERP? How to make a website rank high in the search engines? Since we’re almost approaching the year 2020, it only seems sane, to check out the top SEO strategy in 2020 or even in general, the scenario of SEO in 2020.
Get your website ranked top on SERP with our killer SEO strategies.
1. Voice Searches
Did you know, by the year 2020, more than 50 per cent of all Google searches are expected to be Voice dominated? Many of us even have voice search devices at home to make our lives easier. So why not optimize your websites which is more friendly for voice searches?
2. Video Content
Another factor to dominate the search engine optimization strategies in 2020 would be the increased focus on videos as a primary source of information. This comes as no surprise especially when the world is turning towards Netflix, Amazon, and other mediums against the good old television.
One of the strategies for SEO in 2020 is expected to surround around the incorporation of ‘Snippet-worthy content’. The ‘Position 0’ on Google Search Results is often found to be a Featured a Snippet of the most appropriate organic result. It must be noted, that Featured Snippets deliver the highest traffic for sites that are not even in the top ranks on the SERP!
4. Artificial Intelligence
As per continuing trends, Artifical Intelligence is one of the core SEO strategies in 2020. In 2017, Google became an AI-first company and has been since incorporating different techniques to work in tandem with AI-equipped devices!
5. Mobile UX
Answer this – Mobile or Desktop? Research shows more than 88 per cent of web searches are conducted on smartphones! Thus, having a mobile UX will no longer be ‘acceptable’ or ‘ignorable’ from an SEO point of view.
6. Website Speed
In times of 5G and optic fibre speeds, can you really afford to have your website load time by more than 2 seconds? As we know that a delayed website load is a big NO for SEO strategy in 2020. A slow website would soon equal unworthy resources in the dictionary of a millennial.
7. CTR + Dwell Time Metrics
A good combination result of CTR + Dwell Time clearly demonstrates how well your website relates to the audience. It thus easily translates into a top SEO strategy for 2020, where working on your website’s content + deliverability + speed + overall appeal continues to remain at the top of SEO in 2020 list.
8. User Safety SEO strategy in 2020
Is your website safe for your users? This is one question that every business owner with a website must ask their web developers! Over the years there have been way too many reports of website data being stolen leaving the general public vulnerable. Thus, for a good SEO strategy, having a safe website is one of the key parameters.
9. Influencer Connect
Social media platforms are increasingly changing from being all about connecting with people to all about influencers and brand marketing. Thus, having an influencer on your site promoting your product will help go a long way in terms of not only brand reach but also search for quantities for your brand name.
Do these two things consistently and you won’t have to worry about SEO.