May 29, 2022
Digital Marketing
2 Minutes Read

Accelerated Mobile Pages (AMP) is basically an HTML framework that runs on an open-source AMP open-source project. Accelerated Mobile Pages were originally created by the google in sense of competitor to Facebook instant articles and Apple News which is associated with Google rankings and search results.


AMP is also optimized and designed for various mobile web browsers and assists in the fast loading of web pages as well. The main goal of AMP by Google was to improve the experience of mobile web browsing by helping web pages to load faster than usual.

It was an open-source project and the technology behind AMP helps lightweight web pages to load quickly which makes the user experience better and smooth. AMP is designed and developed in a manner that increases the pace of the web page and gives you hassle-free functionality that any user would prefer while browsing.

Although, there are some limitations to AMP many tags that can be used for a regular web page cannot be associated with AMP because it is a stripped-down version of HTML where a lightweight version of CSS is needed to load the content as it provides a limited Java script library.

According to recent statistics from Google, Accelerated Mobile Pages uses a tenth of the data to load the web pages and as a result, get fully loaded in less than a second.

What is the use of AMP in SEO?

Accelerated Mobile Pages have a very definite use in Search Engine Optimisation as it helps in the faster loading of web pages and elevates the functionality of a website which gives any consumer a smooth and flawless experience.

Apart from this, it is also beneficial for SEO because of the following reasons:

  • Engaging the users

When AMP is associated with search engines then it increases website engagement for the users.

It helps in attracting users by making the web page more interactive and even if the users have less than a stable internet connection it meshes well with lightweight content for mobile users.

Therefore, it quickly loads the web page which lets the visitor stay longer on your website by grabbing their attention.

  • Increased web traffic and ranking

AMP has a priority in the Google algorithm which consequently affects the ranking for your AMP-associated web pages and it also helps in increasing the visibility of your website on the search result pages which helps you in obtaining more organic web traffic for your website.

  • Reduces bounce rates

?A higher bounce rate is not a good sign for your website as it is the percentage showing the number of people visiting your website and leaving it without performing any activity or scrolling other web pages.

AMP helps in reducing the bounce rate of your website by loading the web pages quickly and increasing user engagement.

  • Higher ad views

AMP is the stripped-down version of HTML which is coded in such a way that increases the overall usage of banners and images resulting in a higher viewability rate and helping the publisher or webmaster to have greater opportunities. It will also help in the monetization of your content because higher ad views will give you a higher scope of earning monetary benefits.


  • Escalated click-through rates

When any user searches for a topic they are more likely to click the top results that are being showcased on the search engine result page (SERP) and which is why AMP increases the rate of click-through search because it lists your website on the top of SERPs.

How to use AMP for Google ads?


Apart from the many benefits that AMP provides, you can also incorporate it with your google ads to make the experience even better and smooth.

Here are the following steps that you can implement to set up your AMP with google ads.

1. Go through the Google Ads guide


Before you begin with the set-up you can go through the step-by-step guide on google ads to generate the AMP version for your website’s landing pages.

You can find the guide in the Google Ads Developer Guidelines for AMP Pages.

2. Mobile Friendly URLs


You can now create your new mobile URL after the AMP version of your landing pages is formed and then you can treat it like any other landing page of your mobile. Add your AMP page URL for your mobile URL for your text ads and keywords.

3. Link AMP page URL to Google Ads

Once you are done with the basic setup then you can link your AMP page URL with your google ads to obtain the best-desired results. It will increase your visibility on the SERPs and you will get maximized profit out of your google ads.

4. Authenticity of AMP pages 


You need to make sure that your AMP pages are valid because there is a possibility that they do not qualify for the google ads developer guidelines which can result in invalid AMP pages and it will take a longer time to load than any other landing page as it will not be cached. 

5. Tracking your AMP pages


The last and final step is to track your AMP page wisely in order to keep a watch on your activity and growth and make sure that your page is leading in the right direction.


Accelerated Mobile Pages are open-source projects that can help you load your website’s web pages more quickly which increases user engagement. Apart from this, AMP also gives you many other benefits for your website so this is all you should know about it.