13 September 2021
Shivam Jha Digital Marketing

What is UI and UX Design?

In the first place, it becomes important to know what is UI and UX. UI stands for User Interface and UX stands for User Experience. Now let us find the definition of the terms:-

  • User Interface (UI): User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces that users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms—e.g., voice-controlled interfaces.

  • User Experience (UX): User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.


What is the work of UI and UX Designers?

User Interface Designer

It is something which people are even more confused about what kind of work do the user interface designers are into. So let me get to the work of both the domains one by one. Starting with the work of a UI designer. Then it would be that the UI designers work on the visual elements for the subject. Thus they are mainly related to the interaction for the users. Though both of them works for the surface with which the user interacts.

UI designers create the layout which mainly involves the interaction of the users with the service interface. They work along with the UX designers to create a user-friendly design. UI designers work on the interface for the websites.

User Experience Designer

UX designers work with the functionality of the website. That involves coding and other kinds of stuff. Technology is evolving every day and so have the increase in demand for the enhanced experience. This is a growing industry that has to deal with user flow. The graphic development of the websites is handled by the UI designers whereas the work related to the interactive elements has always been the work of the UX designers.

Why is UI and UX Design important?

It is an important question that needs an answer. That is that important to work on the UI and UX for a website?. The answer is yes, because no matter what the condition your website is in and what number of traffic it is generating. Amongst all of the other services which are so important for improving the ranking for your website. These things do play an important role for the website to rank. If your website has the best visual interface elements then most of the people will stay for a longer period on your website and that would help you to have a greater watch time on your site and the graphics of your sites. And creating websites with such designs is no joke. You do need a lot of professional help to do so.

The design does not only provides you with better visuals but also provides accessibility and an enhanced experience for your site.

Why choose us?

We at squareit prove to be the best digital marketing company in Lucknow. Which provides you with best in class UI and UX services. It not only helps you to enhance your business. But also increase the traffic, maintenance, working and even look and experience for your users. It helps in increasing customer engagement and we help you in creating a unique experience and Interface that would help you get what you want. To know more, you must visit our portfolio page to know more.