14 Jun 2021
Squareit Search Engine Optimization


Numerous marketers utilize marketing strategies like search engine optimization (SEO) and Google Ads to help drive traffic and leads for their business. Numerous organizations don’t know which method will bring them the best outcomes when first planning a marketing campaign. When you consider SEO vs. Google Ads, you may question which one is better for your organization.

SEO involves optimizing your site and its content so that it appears higher on the search engine results page (SERP). Whenever users carry out a search, the search engine matches their query with related web pages. To get your webpage turn up in relevant search results, you must utilize optimization techniques, such as keyword integration and internal linking. A well-optimized webpage will generate traffic for your website, inturn increasing your conversions and sales. An SEO campaign lets you grow your site’s expert, authority, and trust (EAT) through content creation, optimization, and enhancement of the user experience.

Google Ads, which was earlier called as Google AdWords, is a pay-per-click (PPC) advertising platform that allows marketers to accomplish interested leads. With PPC, you only pay when someone click on the ad, this makes Google Ads a more cost-effective option than most traditional advertising methods like radio, television, or newspaper ads. PPC ads work on a bidding system. You bid for those keywords which you want your use for your ads. The bid amount is the most you want to pay when users clicks on your ad. When you bid for a keyword, your ad will appear in the search results for that keyword. The positioning is affected by your bid and quality score, while the frequency of the ad depends upon your spending.

SEO and Google Ads both focus on increasing relevant traffic on your site and earn more leads that converts into sales. While both these methods help your business grow online, they differ greatly from each other. Whether SEO vs. Google Ads is better for your marketing campaign depends completely on organization’s goals.


Google Ads works best for those organizations that focuses on leads and sales. This strategy is best for companies that like to see immediate results and wants to monitor their efforts as soon as they launch a campaign.


SEO works best if the organization is looking to generate a steady flow of traffic over time or increase awareness of their brand. This strategy helps more users find your brand and be aware about it. With just little time and effort, you can optimize your website for search engines and this can help your business drive more traffic.

Although SEO vs. PPC is a hot debate to help organizations decide which strategy is better for their business, it is best to use both these strategies together.  Many marketers suggest using a combination of both SEO and Google Ads in your marketing campaign as it will help increase exposure and leads to your website.

Both these methods enhance your visibility in SERPs, so using them in your digital marketing strategy will help maximize your brand’s online potential.