Mar 24, 2021
Search Engine Optimization
2 Minutes Read

SEO is an abbreviation for Search Engine Optimization, which is the process of enhancing (optimizing) a website so that it is more quickly found online.  SEO largely efforts on improving a website’s rankings in search engines like Google and Microsoft BING.  The higher a website appears in the search engine rankings, the greater the possibility that it will be visited.  When a website received more traffic, there is a opportunity for more business. Following are the SEO services provided by Squareit

1. Keyword Research & Strategy

Squareit is an SEO company that understands your forte and can increase your ranking for specific searched keywords. Our SEO expert will evaluate the keywords your website is currently ranking for, take your keyword list and organize further research to build a keyword list that helps in ranking on required keywords.

2.On-Page SEO:

Page Title & Meta Description

A web page’s title tag and meta description should contain your primary keyword(s) to help Google understand the semantic meaning of your page.  Use a variation of your keywords rather than keyword stuffing (old school SEO).  It is best practice to use word variations, synonyms, and change the arrangement of words within a keyword phrase.  A specialized SEO services agency will know how to optimize title tags and meta descriptions properly to help Google search queries rankings and improve organic traffic for your website.

Moreover, page titles and meta descriptions are important because they offer an opportunity to get an edge on your web page result from your competitors.  For best SEO practices Google use more recent optimization factors , which contain user engagement metrics like time spend on site, bounce rate and click-through rate.  When Google recognize that one web page is being viewed for a longer interval of time and there is more user engagement on the site, then that page will probably out-rank pages with lower user engagement metrics.  Accurate and interesting page titles and meta descriptions help reduce bounce-rate and increase click-through rate.

  Headings (Headers)

Google rewards web pages that are well structured. The use of headings assists in organizing the content on a page. Major topics use more noticeable headers much like a term paper outline. In SEO, these web pages would include H1 and H2 heading tags and would discover more macro ideas. Those content areas use less noticeable headers such as H3 and H4 where greater details are discussed within each over-arching subject. The appropriate use of header tags is very important for rankings as for example huge improvements are noticed in a website’s rankings by simply changing the H1 tag on the home page.  SEO service agencies know how to utilize headings to help improve Google rankings.

    On Page Content

The content of a web page is crucial to the possible ranking for that page. As stated above, Google is tracing user engagement metrics like time on page and bounce-rate.  If your SEO services provider is just optimizing titles, headings and meta descriptions to improve rankings, these rankings may be short termed.

Eventually, the on-page content must provide value to the user. Simply listing services is boring. Proper SEO is done when the web page benefits those services to the potential customer and become more relevant to the user.  When the page is brief and has an tempting layout and uses rich-media (videos, graphics, etc.) that enhance user engagement, then the rankings improvement has greater staying-power on search list.

3. Off-Page SEO

 Off-page SEO helps in improving the authorization of a website and Google’s decision of what websites should rank ahead of others. Off-page SEO techniques like implementation of optimization elements not related to the web page itself helps in increasing a website’s domain authority, which is a measure of a website’s reliability and “ability” to rank well. 

     Social Media

Social media helps in creating brand awareness among the potential website visitors. The more a website contributes in social media, the greater the possibility of social media users visiting the website. Google’s priority is to deliver quality content to its users and among the best indicators of quality content, is the rate of recurrence with which content is shared on internet. Social media marketing is a brilliant way to encourage the website’s content sharing.


 Backlinks are the mainstay of Google’s ranking algorithm. Backlinks from one website to another is pretty much similar to real world’s word-of-mouth referrals. The more backlinks a website receives, the more Google believes the website as relevant and, consequently, the greater website’s rankings because backlinks are crucial for a domain authority and ranking.

If an SEO service provider is not using best SEO practices for link building, they may be focusing just on the number of backlinks. The key to improve rankings, is the quality of backlinks. A single good quality backlink from a trustworthy and reliable website is better than ten and, perhaps, even hundred poor quality links. The key to attaining good-quality backlinks is to deliver beneficial content on your website that others may refer and wish to share with their website visitors.

4. Technical SEO

     Code Efficiency

In Technical SEO, code efficiency is the effectiveness of the programming code with the help of which a website is developed. Inefficient code that is overstuffed can slow down a website’s loading time and weakens the code-to-text (on-page-content). When we optimize a website’s on-page content, the optimization is must be received by Google when the website code is minimalized. Google understands the semantic meaning of a page more readily when there is less code. This helps in improving rankings.

      Website Speed

Google’s ranking algorithm is updated frequently to improve the user experience. Google also considers this factor into its rankings ‘the speed of a website’, in addition to delivering precise results that address a query.  A faster website provides an excellent user experience to its visitor. Google will present a faster website before a slower one because a visitor will most probably have a better user experience with the faster website considering other factors equally. Page loading time should be below 2.5 seconds.

       Mobile Responsiveness

Another important ranking factor in terms of SEO is if a website is mobile responsive or not, which means that the website layout adjust according to the type of device being used to visit the website. When a website is mobile responsive, it provides visitor a better user experience. Websites that are non-responsive try to deliver the total width of a web page meant for a PC onto a smartphone or tablet. To make the page fit on the screen, the on-page content must be decreased in size, which usually makes the page content un-viewable. Considering all other things being equal, Google will present a mobile responsive website sooner than a non-responsive site.


Google as well as its users prefers secured websites. Poor unsecure websites generally contain harmful malwares and obviously, nobody wants to corrupt their PC or smartphone by visiting a website that is unsecured. Google has been gradually expanding the importance of having a secure website by increasing the importance of HTTPS sites over HTTP websites.

HTTPS basically means the website is secured with an SSL certificate. SSL (Secured Socket Layer) is a communication procedure which generates a secure connection between a visitor and a website. To Google, protecting the data entered by a visitor and data received by the website is crucial, hence, it will rank a SSL protected (https) website over a http website.

5. Reputation Management

Another important type of search optimization services a professional SEO agency should be providing are those of Reputation Management on internet. Most of the internet users find online reviews helpful in making a purchasing decision. Product reviews from real buyers are very useful to customers researching those products.

Similar to those product reviews, a company’s and its service’s reviews are helpful to individuals looking to hire a company to perform required services. These reviews can both help and harm an organization. Those companies with positive reviews will have a greater possibility of being hired than those with bad reviews. Reputation management services helps in encouraging positive reviews at the same time diminishing negative reviews. An eminent part of SEO agency services is to help their clients respond to positive online reviews and queries.

6.Local SEO

Local SEO services is crucial for ventures depending upon local(regional) customers. Location targeted SEO is latest than common organic search optimization. Optimizing a website for local rankings efforts on being found within the local area in Google search results that shows a map with business listing of 3 local companies. The local business listings are big opportunity for smaller businesses totally relying on local customers. SEO practices used for local website optimization are different than those of organic SEO. Restaurants, electricians, auto repair shops, carpenters and plumbers are few examples of the types of businesses that profits from Local SEO.

To avail above SEO services contact us at +91-933-6965-880