Mar 13, 2021
Search Engine Optimization
2 Minutes Read

Search engine marketing, or SEM, is one of the most helpful ways to grow your venture in an progressively competitive market. With millions of businesses out there all competing for the same audience, it’s never been more important to advertise on internet.

In this blog, you'll learn a summary about search engine marketing basics as well as the answer to what does a Search Engine Marketing agency like Squareit do.

Search Engine Marketing – An Overview


Search engine marketing is the method of marketing a business using paid advertisements that surfaces on search engine results pages (or SERPs). Marketers bid on keywords that consumers of search engines like Google and Microsoft Bing may enter when discovering particular products or services, which gives the advertiser the opportunity to put their ads along with results for those search enquiries.

These ads are called as pay-per-click (PPC) ads, which comes in different formats.Different type of ppc ads are small text-based ads, product listing ads (PLAs, also known as Shopping ads)  which are product-based ads that permits users to see significant info at-a-glance, such as price and reviews.

Search engine marketing’s biggest strength is that it offers advertisers the ability to place their advertisements before inspired clients who are prepared to purchase at the exact second they're prepared to make a buy. No other advertising method can do this, which is why search engine marketing is an incredibly amazing approach to develop your business.

SEM versus SEO: What's the difference?

Search engine marketing is a paid marketing service, a system where organizations pay Google to show their advertisements in the list of search results.

Search engine optimization, or SEO, is very different from SEM because advertizers from a organization don't pay Google for website traffic and clicks; instead, they win a free spot in the search results list by having the most relatable content for a given keyword.

Both SEM and SEO should be essential parts of your digital marketing strategy, Search engine ads are a extremely cost-effective way to convert searchers into customers while SEO is a compelling way to drive organic traffic.

What does a Search Engine Marketing agency like Squareit do

Research and Precise Targeting


First, we get familiar with your business and the products or services you sell. Then we analyze your current paid efforts like your PPC ads campaign and closely examining what your competitors are doing. We also perform detailed research on important and economical keywords, categorizing both regular and long-tail keywords. We organize the campaigns centred on Single Keyword Ad Groups (SKAGs) for keywords that drive 80 to 90% of the website traffic, and usage of specific keywords for paid search campaigns. For display ads campaigns, we explore and pinpoint specific websites that are visited by your target audience.

We make sure that the search ad is rightly personalized to the keyword being searched and also ensure that the message conveyed by ads matches the message conveyed by landing page via dynamic keyword insertion. In addition we create several ads in campaigns to prevent audience tiredness and test different offers and designs .

Optimization  and Testing

Testing of custom landing pages is done regularly and to drive consistent improvement in conversion rates google ads are preferred. Improve campaigns on the basis of end-to-end encryption— what keywords, campaigns, ads, landing pages, devices, targeting , etc., are guiding to the best quality leads.

Reporting and Analytics


 We track and measure data across all activities that are performed across all channels also Studying data and make suitable changes to our approaches to boost overall campaign efficiency and meet targets. We Create monthly reports that give you a detailed analysis of performance and separate actionable insights. These insights will involve changes in strategies for our AdWords campaigns, as well as ideas for other paid channels that we believe would produce beneficiary outcomes.

Retargeting And Remarketing

How frequently do leads pass through your site without making a purchase? An efficient retargeting or remarketing  campaign permits you to reach back out to interested leads who have left your site without finishing the transformation cycle. Remarketing helps you take benefit of these missed chances by allowing your business to move these projections further down the conversion cycle.

Retargeting is a complex process so it is usually advised a search engine marketing company to do the heavy lifting. The expert team at Squareit will develop remarketing strategies based on your organization’s special demands. Then, we’ll work to fulfil and achieve your retargeting campaigns to increase your return on investment.

Google Shopping Campaigns

google shopping

Google Shopping Campaigns are a necessary requirement of every e-commerce company’s search engine marketing campaigns. These efforts help in increasing visibility of your brand on the search engine results page for related product searches. But Google Shopping Campaigns can be complicated to set up and supervise, specially if you don’t have any Google Ads experience. That’s why our search engine marketing services includes Google Shopping Campaigns.

The team at Squareit will upgrade personalized product feeds that include complete product details, custom made high-resolution images and convincing promotional text. We Supervise your results and put every effort possible to make sure that your Google Shopping Campaigns are performing extraordinarily well to help you increase your visibility on internet.