Voice search also comes in the same category where it has been embedded and developed in the various online platforms to make the user experience hassle-free.
With the onset of technological development, there have been many changes made to improvise user experience by making the user interface easier, enhancing the quality of usage, building more efficient utility etc.
Voice search also comes in the same category where it has been embedded and developed in the various online platforms to make the user experience hassle-free. It basically refers to a feature which has been designed so that any user could search for their required topic on the internet, website and application by using a voice command.
This means it will reflect information about any open-domain query keywords on the internet like in Google voice search, Siri, Amazon echo dot etc.
Voice search simply means that you can browse whatever you want by giving voice instruction or by speaking it on your microphone and then your search will be processed by showing you relevant results.
It is similar to a type search just in the form of a voice command.
Ways to optimise your website for voice search
Recently, voice search is becoming more popular and trendy because people find it easier to use so it is essential to optimise your website accordingly.
As a marketer and as a webmaster you need to pace up with the latest technologies in order to obtain desired results.
There are many ways by which you can optimise your website and get better results.
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Long-tail keyphrase
These keywords are generally more specific and longer than usual keywords. It is not a very commonly used keyword but it is more like a code for your website which helps search engines with more information that becomes important when people make specific searches.
Brands should place these keywords in their website’s schema markup and it will make their results more actionable and relevant.
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Convert queries into questions
When you are optimising your website for voice search queries then try to convert them into questions that any user would generally search for.
For example, instead of using “restaurant” as your keyword transform it into “Which restaurants are near me?” this can really enhance your visibility on the search engine result page (SERPs) and make the user experience even better.
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Improvise your content
Your content is the king of your website which drives your result and can make it or break it. You should be very mindful of what type of quality are you uploading and that it is not overwritten or overstuffed with unnecessary key phrases. It should be relevant and informative where any user gets engaged rather than leaving your web page and switching to some other website.
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Mobile search optimisation
Generally, there are no set standards for a voice search but definitely, the content that you sync with the voice search results can be optimised and designed for the mobiles.
There are many websites that do not focus on the mobile user interface which can lead to deterioration in the voice search results so make sure your website is mobile-friendly.
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Make your content conversational
Optimisation of the website for voice search queries should make your content conversational and interactive.
It should be relevant to what a user is seeking and should have a tendency to engage any user like it is a conversation. The content of your web page must attract users’ attention and it should interact with them.
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Enhanced snippet bar
After the google search bar, there is a snippet box that appears and it pulls out quick information from the relevant websites.
For example, if you google the top 15 restaurants near me then the snippet will display a numbered list regarding that so any website should try to cater for these snippet boxes in order to optimise their website for voice search.
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Furbish your “Google My Business” account
Most frequent and common voice searches according to recent statistics are for local searches like the nearest restaurant, nearest hotels, nearest gym etc.
When you have an up to date Google My Business profile with all the information like operation hours, address, services, street, and name then it will help in improving your ranking and increase your web traffic.
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Obtain local experience
There is no use in optimising your website if you are not targeting the right area. You should make sure that you localise your experience and to do so first include an area in the metadata and then create location-specific web pages.
Second, tag images with the geographical information more than just a footer address. This will help in boosting the website’s visibility and web traffic for voice search.
What is the need to optimise your website?
Voice search is also known as voice-enabled has dominated the market in recent times and being a marketer or a webmaster you should improvise your website’s web pages and make sure that your business is adaptable for the current as well as future voice search needs.
When you start optimising your website the first step should be to make a plan of action in which you design keywords, evaluate your existing content in accordance with future needs and then create new content.
It is going to be even more dominant especially for the local business so you should start focusing on the changes you should make so that it is beneficial in the long term as you know as time will pass by the use of voice search is not going to descend.
Therefore, if you want your website to not dissolve in google’s millions of websites then try to match up with the changing scenarios of technology. It will help you in future and make your website better.
Conclusion
There is no fixed boundary or limitation to things like technology as it keeps on changing and escalating with time but if you are into this business you need to match up with dynamic scenarios of technology.
Therefore, you should optimise your website for voice search being mindful of future aspects as well.
