Apr 03, 2021
Search Engine Optimization
3 Minutes Read

5 reasons you should use Google Ads

Here are the top 5 reasons you should use Google Ads:

1. Google Ads works faster than SEO

The best advantage of Google Ads is that it works faster than SEO. Both Google Ads and SEO are search engine marketing strategies to generate more leads and website traffic. However, a well optimized Google Ads campaign can work much faster for a company to get the most desired first spot in search result page.

Here are some reasons why it’s faster and more efficient

  • You can put efforts on multiple keywords at same time.
  • You can shut on or off your campaign whenever you want to.
  • Ads appearing on top of the web page get instant visibility.

Obviously, this doesn’t mean that you should ignore organic resources, as they have extra long-term benefits. But with Google Ads, there is a better opportunity of generating more leads and driving more website traffic instantly. Furthermore, the platform is more transparent, and you can fully regulate your campaign by yourself.

Instead, SEO, though very useful, is a long-term procedure. It requires a lot of determination and a lot of well-written articles, and backlinks to rank for any keyword. And yet, it takes some time for them to achieve the required authority.

Google Ads gives you immediate visibility at an instant cost, however SEO would give you long term achievement, depending on the quality of your content.

2. It increases leads and customers.

For lead generation Google Ads is one of the best tools. If your ad campaigns are set up correctly, it has the capability to send particularly targeted leads to your website.

Google Ads permits you to concentrate on the peoples who are looking for the products or services that your business provides. This means you can constantly improve your searches so that only those people who wish to buy your products or services are sent to your website through this platform. 

One of the vastly used marketing strategies in digital marketing is email marketing, which is why gmail ads can be beneficial as well. In September 2015, Google integrated native Gmail ads with Google Ads and made it accessible to all advertisers, which means you can reach more searches through their gmail inbox.

Generally, Gmail ads appear on the promotion tab, however from time to time you can see it on the social tab too. These ads run both on desktops and mobiles. Normally Gmail ads cost much less than Google search ads, if you have low budget financial plan, then you can try Gmail ads as well.

3.  Measure your Ad’s performance consistently

It is very hard to measure the after-effects of conventional media advertisements like newspapers, FM radio, television, billboards, brochures etc. Also, they are much costly than Google Ads. The disadvantages also includes that you can’t control your own budget and expenditure. Moreover, you won’t be able to know the source of leads coming from these media, unless and until your consumer decides to reveal it. Therefore, it would be very challenging to compute ROI from these traditional media.

But, Google Ads, on the other hand, would tell you exactly what you need to know like:

  • Who tapped on your ad.?
  • How many leads have been generated?
  • How much website traffic you have got from Google Ads?
  • Which keyword generated the most leads and site traffic.
  • per lead cost you have to pay

These aspects would definitely help advertisers understand which strategies worked from their campaign and which didn’t. Using this information, you can then modify your ad campaigns until you accomplish finest results.

4. Increase brand awareness

Google Ads, besides enhancing website traffic, ad clicks, and conversions, is also a useful way to tell people more about your brand. When anybody hear “Google Ads,” they typically imagine of driving traffic on website through pay-per-click (PPC) ads on search engine results pages (SERPs). But Google Ads are more multipurpose than that. They can also be a great means for increasing brand awareness — something that research demonstrates is what the highest performing advertisers prioritize.

In SEO, your search result rank also depends on the number of name of your brand searches and its alterations. This is another excuse you should target to increase brand awareness through search ads, as well as display ads.

Through the Google Ads search network, even if potential buyers aren’t clicking on ads, they see your brand image, your brand’s tagline, what products or services you offer, and everything else. And through it you can even prioritize brand awareness by selecting to show your ad to more people on internet.

5.  Analyse your website using Google ad

 There is a lot more to explore when you connect your Google Ads account with Google Analytics account. It is a great platform but it won’t allow you to know what people do after tapping on the ads. However, Google analytics would help you analyse,

  • How long a visitor stayed on a webpage of your site.
  • How many webpages have been visited so far?
  • Bounce rate of your landing page
  • Information about new visitors and frequent visitors and much more.

By combining Google Ads and Google analytics, you can measure the complete performance of your ad campaign. You can stop the non-performing ad campaigns and try different variations like changing keywords and many more to boost your results. Data collected by it also helps in writing more blogs/articles using those keywords that performed best for your business. You can also use those keywords for better ranking in organic search as well.