why content marketing is important in 2020?

why content marketing is important in 2020?

Content is a king in Digital Marketing.

Have you heard a phrase that “Content is a king” every businesses whether small or big needs Quality contents for the better results and conversion.  It gives long term result for your business.  

In Fact many digital marketers say without Quality Content You cannot makes conversion to the websites. It also gives long term benefits in SEO.

Trying to Buy a branded new car but without knowing its features is not Good idea right? Likewise if you spend money for anything from penny to $100 you have to understand it first. And in this way content will definitely help you.

Let us understand what is Content? How to make it SEO Friendly.

Content is generally described as any type of text, graphic, image, video, form, or any other interactive element on the Website, web page, or post.

  • Content should be  Attract the Attention of Audience
  •  Content Should be relevant and Accurate
  • Content Should allow your Keyword
  • Content Should Be SEO  friendly

Reason Why content is important

Educate your Audience

 a good contents help in educate your customer like what is digital marketing? Or what is SEO and benefits of SEO which is basic question rise in your customer before buying your product or services.

Understanding the basic terms helps the customer to understand their future goals or what they want. An educated customer is more likely to convert into paying customer.

For example if you have a digital marketing agency then you must add content in your website related to services that you provides to the clients.

 Increases Conversion rate

 Content always gives a good traffic to your site. With good quality of content you’ll able to reach your goals. Content is very helpful in giving Good amount of online traffic. Also, traffic will be relevant and highly productive.

Now, it turns to you that how you can educate your audience to buy your product or services.

 

Content Helps in SEO: Good contents can make a measure difference in terms of SEO.  Your Ranking in SERPs is totally depends upon a Quality contents.

As your content writer have a proper knowledge of making a good content and also link some of your main keyword to your content so that it can help crawler and reader to better understand your content what is all about.

 

Content helps in Connection with others

Sharing content on social media is a trend. If your content is up-to-date and relevant to the user they prefer to share with their family and friends.

Wants traffic to your website then share quality contents to your social media accounts. Nature of your business doesn’t matter if you want to do online marketing you must have account on

  • Facebook
  • Twitter
  • Pintrest
  • Instagram
  • And, LinkedIn

Content increases Brand Authority: If you deliver what you say, customer becomes loyal to your brands which definitely helps in growth of your organization.

In Digital marketing there are two highly focused field improving online presence and brand credibility. And with the good and informative contents attracted to your brand and rely on it. Also make it on social media and in regular interval of time.

Related posts