Should I Invest In UX? Your Questions Answered.
The term UX (or user experience) is bandied around a lot these days. It’s the new buzzword, It’s the new yo-yo!
But what actually is UX, what does it mean?
User experience is defined as: “the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.”
More importantly, what does that mean for you?!
With the above definition as a guideline, I’m sure you can understand why UX is so vitally important to you and your business. Providing a good user experience is of the utmost importance (for a plethora of reasons that I’ll cover in more detail later!) but at the crux of it, giving good UX is about providing your users value and delivering it in a seamless, effective and pleasing way.
In my (potentially slightly biased) opinion, user experience is finally coming into it’s own and thankfully getting the coverage and credit it deserves! Unlike yo-yo’s, it’s here to stay!
Here are some stats to peak your interest:
“Every dollar invested in UX generates around $100 dollars return” – IBM ….I mean we could just stop right here!
It’s on average 6 times more expensive to gain a new customer than to keep the current one.
95% of users think that good UX pays off and let’s face it, what they think counts!
A site with a well-designed user interface can have up to 200% higher conversion rates than one that was poorly designed.