06 Jun 2017
What Is Digital Marketing
People’s interaction with websites has increased twice within in a decade, and the way people shop and buy has changed entirely. Connecting with the audience at the right time and at the right place this is what marketing is all about. Today, that means that you need to meet them where they are already spending time on the internet, in short, any form of marketing that exists online.
It’s a medium of promoting your products and services or brands via online one or more forms of electronic media. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. From creating a website to online brand promotion digital marketing covers a huge spectrum of tactics and assets that fall under the paradigm of digital marketing, Digital advertising, email marketing, online brochures, social media marketing, Pay per click, search engine optimization and beyond.
The best thing about digital marketing is that we’re able to monitor and track things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.
Quick rundown of some of the most common assets for digital marketing
Your website
Blog posts
Ebooks and whitepapers
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures
Branding assets (logos, fonts, etc.)
Why Digital Marketing
With the evolution of technology, there’s no denying that the world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital marketing will soon be an undisputed media of marketing.
Let us run down through some points why digital marketing is an undisputed champion.
A cost-efficient marketing strategy: Gone are the days of the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
Digital marketing delivers conversions: Business marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste.
Helps In Generating Better Revenue: Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have better chances of expanding their workforce and business & opening their doors to better, larger and farther reaching markets both locally and abroad.
Helps In Targeting Prospect Customer:  One of the main reasons why digital marketing is taking over traditional marketing channels is the ability to interact with targeted audiences in real time through the internet. A proper engagement in any form with the customer gives a proper insight what your target customer needs.
Digital Marketing Caters to the Mobile Consumer: Potentially, mobile internet is the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets, and other internet-enabled devices. there are around 4.5 Billion plus mobile users and India ranks second after China.