19 Jun 2017
The conversion rate of a website is a way to measure the number of potential customers that will buy the products on the site. In the situation of a site, it is mostly the percentage of visitors that will make a purchase.
There are a lot of websites that focus solely on increasing the number of visitors that the website has. Most of them also have minor problems on their sites that if solved can have a huge effect on the website’s conversion rate. Also, it improves the site’s performance at less expense.
Make The User’s Life Easy
A company should start with things that are simple not only in their point of views but are simple in everyone else’s perception, particularly their target audience. The lesser the hassle in using the site, the more people will buy from the site.
Every website should aim in letting everyone have easy access to purchase in a website. Here are the things that they should consider on double-checking:
Accessibility. It is a site’s obligation to be accessible in different countries. Keep in mind that inaccessible websites can affect the sales. If visitors find the website impossible to use, they will eventually go to other sites. Inaccessible sites mostly lose 5% of their potential sales. And 5% is a very big number in the market.
Browsers. There are a lot of designers that focus on Google Chrome only. They choose this browser with a defense that a lot of site user use GC. However, it never occurs to the designer that the reason of few visitors is due to the broken link sites experience in other browsers.
Usability. Some potential customers want to discover more before buying anything. Some sites fail on considering the things that their users needs or wants, and how they will use a site. Poor usability can be a reason for having low sales. Making the site user-friendly can exponentially help in increasing the conversion of a site.
When companies combine all of the things above, it will be easier for them to increase the performance of their site.
It is important for users that the site they are visiting is accessible, usable and can work in different browsers. Solving the common problems can help in increasing the people that want to buy products and use services.