Google has designed Adwords Ad policies for people to have a good experience who are viewing their ads. All ads has to go though an approval phase to make sure the Ads are safe and appropriate. Everytime a new Ad is created or changed, it first becomes Eligible. Then it is submitted for review to ensure it follows advertising policies. Ads that violate these policies will be marked as Disapproved or Suspended, and will not be able to run while in that status.
Ad Disapproval: Failure to follow the Adwords Ad policies will result in Ad disapproval. It won’t run until the policy violation is fixed and the ad is approved.
Ad Suspension: A serious policy violation may suspend your Ad. If this happens, all the ads running under that account will stop running.
Content Policy: What you can not promote
- . Adult Oriented Content
- . Gambling-Related Content
- . Google AdWords prohibits the sale or promotion for sale of . counterfeit goods.
- . Product/Services that enable dishonest behavior
What Is Digital MarketingPeople’s interaction with websites has increased twice within in a decade, and the way people shop and buy has changed entirely. Connecting with the audience at the right time and at the right place this is what marketing is all about. Today, that means that you need to meet them where they are already spending time on the internet, in short, any form of marketing that exists online.It’s a medium of promoting your products and services or brands via online one or more forms of electronic media. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. From creating a website to online brand promotion digital marketing covers a huge spectrum of tactics and assets that fall under the paradigm of digital marketing, Digital advertising, email marketing, online brochures, social media marketing, Pay per click, search engine optimization and beyond.The best thing about digital marketing is that we’re able to monitor and track things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.Companies in the technology sector are more likely to be digital leaders, with 19% classifying themselves as digital-first.This is according to findings from our new Digital Trends in Technology report, published in association with Adobe.Based on a sample of over 900 respondents working in the technology sector, the report investigates how committed tech organisations are to digital transformation, as well as how this impacts their wider customer experience strategy.Despite a digital-first approach – with increasing competition and shifting customer expectations – the sector is still facing some key challenges.Ensuring a consistent CX81% of technology respondents agree that their organisation has a ‘cross-team approach with the customer at the heart of all initiatives’.Despite this, the real challenge lies in ensuring a consistent CX across the board. After all, the ‘customer’ could refer to ...Google's new ad filter will arrive in 2018Do you know what the world's biggest seller of advertising would quite like to do? Yep, sit inside your browser and filter out any ads it believes will fail to give you a good experience.Okay, the unacceptable ads will be determined by the Coalition for Better Ads, which includes Facebook, News Corp and many others, but publishers are entitled to be a bit nervous about Google's Chrome ad filter reducing their advertising options.According to the Wall Street Jounal, Google says it will introduce the filter next year, giving publishers six months to prepare. The filter is expected to be switched on by default within Chrome on desktops and laptops.What will be deemed a bad ad? It will likely include autoplay and autosound videos, as well as oversized interstitials. Google says even its own ads may be filtered if they don't adhere to guidelines.
7 Ways to Use Facebook for Marketing1. Facebook Advertising: Classic AdsFacebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.This results in more users interacting with you and your brand, forming relationships that may end up translating to conversions in the future.2. Sponsored StoriesSponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends.If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business w...